Social Element "Make social better" (in-house)

Published article here

Social Element, the social media agency, has launched a campaign urging brands to help improve online platforms for all users.

Recognising the collective power brands have as advertisers in influencing the actions of social media platforms, the work calls on them to improve the safety and positivity of online spaces. 

The integrated work spans press, digital and out-of-home activations. The hero creative, written in the style of a letter to brands, ran in the i newspaper on 13 June. It also featured as a homepage takeover on Campaign UK.

The OOH element is running during Cannes Lions festival this week, supported by online executions on sites including LinkedIn.